The different matters contributed in my magazine such as the models - make-up, costume, props, body language, facial expressions, the layout of the magazine, language, the colour scheme and so forth all help establish the representation of a particular social group. The magazine my audience is targeted at is ABC1.
For starters, the make-up on Megan (the model I used) was interesting, over the top and different. Much like her supposedly crazy personality of 'Cecile Rose' and the genre she represents, electra-pop. I tried to make her as original as possible. Her make-up associates with the audience, which would mostly be her devoted fans. Young teenaged girls varied between 14-23 years old but due to her apparent superstar status a lot of people would be attracted to the magazine conveying the star. The fact that her make-up is unusual, would attract those who are wanting to be original and are looking for something out of the ordinary or those who find her look to be interesting and are wondering what kind of person she is. The majority would be young teenaged girls who are looking for a role model, to be aspired to have her life. However, the audience can't be specific for the character 'Cecile Rose' it would attract all sorts, like the famed star Lady Gaga does due to the bizarre aspect she carries that interests all. Moreover, I had another model 'Karishma' who played a singer that represented punk rock. I wanted her make-up and look to be like the singer, Avril Lavigne who is also a singer for the genre punk rock. Her make-up had to be punky and bold. This would associate the social groups that are interested in punk music or perhaps rock. She wore bold eyeliner and loud lipstick to establish this.
Their body language was done to the best of their ability to represent their genres. For Megan, 'Cecile Rose', her body language was very flowery, open and airy, again associating the matter of her being out of the ordinary and she is willing to reveal all to the audience in the article. The social group would preferably be those who are aspiring to be her. However, Karishma's body language was loud, explicit and crazy. This would attract the social groups who see themselves as rebels, rock/punk lovers and love being loud.
The facial expressions contributed on the model's faces depended on the articles they represented. For example, the double page spread where it says 'You're reading MY diary', Megan's facial expressions were made to be secretive, possessive which would emanate her passion for music and how she devours for her musical book to never be obtained. This would appeal to those who are passionate about music and those who take music seriously. 'Cecile Rose' would be seen as an inspiration, thus she is seventeen years old and she is already living out her dream. Those who are aspiring song writers or singers would anguish look to her as a role model and would preferably be like her. Furthermore, the facial expressions 'Karishma' emanated were loud, crazy, explicit and slightly bonkers. This would attract the social groups who are not afraid of what they want to do, those who are willing to go all out to succeed in life and live their life to the fullest.
The costumes the models wore were expressive for their characteristics and music. Megan wore a number of interesting outfits. In one shoot she wore a white flowy dress that connotes purity and innocence. This was applied to promote the idea that there is another side to her, she's not 'all bad' like the media portrays her to be. Whereas, Karishma wore loud, colourful leggings or all black to establish her genre of punk rock. This illustrates two different sides to her personality. Which may perhaps interest readers as she is typically seen in all black. This may attract those social groups who are confused to who they want to be, preferably teenagers, and it suggests an idea that you don't have to be one matter, you're allowed to have two sides to you - no matter how different they are. This would also attract a wider variety of audience, where she wears black clothes she would stereotypically attract 'emos' those who convey themselves to be depressed and emotional. It indicates an idea that she is like that. But where she wears loud colourful clothes would highlight that she's not always emotional, depressed and solemn.
The props introduced in the shoot had to be linked to music. A microphone, headphones, drum sticks, drum stool and an electric guitar was utilized to again inflate the fact that 'Dynamic' is a music magazine and not a celebrity gossip magazine. For Megan a microphone and headphones were used to emphasize her passion for music and her singing ability. Whereas, Karishma used the drum sticks, drum stool and electric guitar to promote her punk-rock genre. Some of the photos taken were made to look like she was smashing her electric guitar, to display the craziness of her being like most rock legends do at the end of their shows and photo shoots.
I based the colour scheme on the front cover image and the audience the magazine is targeted at. The colour scheme ended up being indigo, dark purple, black, dark blue and white. This would attract both females and males as there is a mix of masculine and feminine colours. The colours are very dark almost black, black is a colour that typically appeals to everyone. Obviously, the actual colour black is distributed into the magazine as it is a classic colour that is bold and emphasizes matters. The masthead is white and stands out boldly from the front cover image and the other dark colours surrounded by it in the front cover layout. I used a drop shadow to highlight and define the masthead even more.
The layout of the magazine is classic but has an interesting bold effect to it, it contributes an interesting aspect to its classic orginal layout that would make it differ from other magazines. For example, most of my layout may be basic but then the images and font are shaped or positioned in a certain way that makes it more appealing and makes it look distiguished. The fonts are in different sizes positioned randomly on the cover but it would look neat and not in a basic format. The images would not be placed in a certain point of my magazine, it would be in various places on the page - it might be tilted with different sizes. The layout also depends on the singer/band's personality - for Cecile Rose, the layout would be quirky attracting her target audience and reflecting her personality.
The language is proper but slang words are contirbuted depending on the artist/band it's based on to make it attract to the modern day audience who mostly use colloquial language and it would create a personal connection with the audience. As it is a monthly magazine, the language has to be proper and long. This will mostly be in the content of the text but titles or pull quotes may entail slang to attract a vast audience. The aim is for it to appeal to everyone as the target audience is big.
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