The institution company that would preferably distribute my
magazine will be IPC media. The reason why I have chosen this hugely famed
company over other companies such as Bauer Media Group which is also
successful, is based on the fact that it already distributes a number of music
magazines such as Q and Kerrang, thus they are less likely to provide the
attention my magazine deserves and I would not like my magazine to be
constantly compared to the other music magazines they have distributed.
Moreover, the success rate for IPC media is high; it is one
of the four most popular distribution companies as well as being the UK's
leading consumer magazine publisher. Therefore, I think that it is appropriate
for my magazine in terms of determining the magazine's success. Additionally,
another added benefit would be the company's reputation; the audience would be
attracted to the magazine for the company's well known status which would make
my magazine look established as it is associated with the celebrated company.
Also, the company already distributes the famed magazine
'NME', highlighting the matter that they can produce a magazine well. I think
that it is important for the company to manage a successful magazine already as
it builds on the company's reputation and enhances their experience and
stability of accomplishments onto your magazine. They distribute a range of
more successful magazines from Marie Clare and InStyle that covers the fashion
and beauty category. As a result, I have no second thoughts on the company that
I have decided on.
Moreover, IPC media would be able to promote my magazine
through the utilization of print, online and mobile. I know this because NME
can be held as an example for the company’s promotional skills which was a huge
triumph. NME also has a radio station and their own award ceremony which I hope
to achieve for my magazine too in the near future. This emphasizes the fact that my
magazine will contribute similar opportunities for it to gain the recognition
it deserves from people across the world.