Evaluation Question 4 – Who would be the audience for your media product?

My magazine is targeted at females and males from the ages of 13 to 30 years old - typically this is the age modern music is most appreciated. There won't be a particular social group or type of person my magazine is targeted at as its multi-genre, therefore it will cover genres from rock, pop, punk, country, rap, indie and so forth. However, the music will hold a comparison of popular and current music, what's currently in the music charts. The audience would entail a comparison of a love and passion for music; they would be the person that is aware of the music industry's current affairs within their peers and groups, they would be classified as mainstreamers. They would preferably be advanced in technology and would socially interact a lot on their devices. Social interaction is important, thus it is the most important way for the news of the magazine to spread. The audience would fit under the demographic category of ABC1, they would have to be able to afford the slightly pricey monthly magazine and appreciate the exclusivity of it. 34% of the readership would be working full time, 18%  would be working part time and 26% are of full time students.

My magazine contributes lengthy information in its content, it sustains an exclusivity aspect to its pages and it's very official and professional. All these aspects were contributed to sustain a successful monthly magazine. This is why the target audience would have to be ABC1, as they would be able to afford it. Also, due to the large amount of content and information the audience would obtain, they would have to be of a higher education which falls under the social category I have concluded on.

The outcome the audience would receive from reading the magazine is the knowledge they would have learnt which would allow them to relate and talk to other people who share a common interest. This would build people's relationships with each other. Furthermore, the reader would be able to find their personal identity, especially the 26% of students of the readership who would typically be confused of who they want to be and what they want to do in the future as an occupation. The artists in the magazine would be seen as inspirations and the content revealed about their struggles would allow the readers to relate and solve their own issues.

The plug plays a huge part for the consumers to differentiate the magazine from others on the shelf. Ultimately, the reader would be influenced to go for the magazine that provides the prospect of a big prize. My plug says ‘free four track acoustic download –Cecile Rose’. The plug could be perceived as a reward for the reader buying and reading the magazine.

My magazine has a website, a twitter, facebook, youtube, instagram and soundcloud account to convey that the magazine is flexible and up to date with the current technology. It also emphasizes to the reader that social interaction is important, thus I think that word of mouth is the most useful method for the magazine to become famed and a huge success. If the audience interacts with the magazine, their followers, friends and family would be able to see this interaction and know of the magazine. 

Evaluation Question 5 – How did you attract/address your audience?

My magazine would appeal to the audience due to its exclusive singers and bands that are featured in the magazine, social networking, the plug, the regulars, the matter that it's not all based on music but it includes gossip about the stars too, articles/content, the fact that it is multi-genre appealing to a wide mass of people in different social groups and the technology the magazine advances in.

The exclusives stars that would be featured in my magazine would be from a range of genres - the only similarities the singers and bands will hold, is that they have to be current and popular in the music industry. This would appeal to a wide mass audience from different social groups, to those who like rap, rock, indie, alternative rock to pop and so forth. I think the matter of the magazine being multi-genre immediately puts the magazine in an advantage compared to other magazines as the audience would be much greater, preferably males and females form the age of 13 to 30 as this is the age modern music would be most appreciated.

The magazine would not only feature exclusive information about the stars musical status but it would also contribute gossip about the stars that is turning heads in the business. Also, the other content has to be flexible for the range of people in the audience, for example I have featured a top 40 chart which would convey popular music that would appeal to a modern day audience and I have also featured 'record collection' which would provide mega hit oldies songs, which would appeal to a modern day audiences who like old songs and those who are older in the target audience. Although my magazine may feature 'old songs' it would have to be mega hits that my main demographic can relate to. The main purpose of my magazine is to promote current, popular music and feature little of the old hits to expand and appeal to the audience even more. However, new occurring artists or bands may feature in my magazine but it wouldn't be the main feature.

As my magazine is a monthly magazine it would contribute a lot of information which would attract the audience my magazine is targeted at. Those who like to read, would be attracted to the full articles, however the regulars section would appeal to those who don't like to read or those who are young. The monthly magazine would provide a lot of exclusive, relevant content.

I used direct address for my audience, using words like 'you' or 'we' to create a personal connection with the audience and the magazine. As if the magazine is speaking to them, enhancing the audience's curiosity and responses for the content entailed. Also, another distribution of creating a direct connection is direct eye contact of the stars looking into the camera, creating the illusion that they are looking at the reader. The artist featured in my magazine, 'Cecile Rose', is looking straight into the camera, her target audience or her "fans" would feel guilty if they go past her page especially if it is made that she is looking at them.

The plug would be a major contribution to appeal to the audience. On my current issue, the famed artist featured, Cecile, it says 'free downloads four track acoustic'. Those who are aware of the buzz in the music industry (target audience) and especially Cecile's fans would jump at the opportunity to receive these free exclusive downloads. This allows the consumers to be influenced to buy the magazine.

On the pages of the magazine you will be able to see different logos from popular social networking sites such as Twitter, Facebook, Instagram, YouTube and SoundCloud. This lets the reader know that they can interact with the magazine from these social sites that are widely used. My magazine is targeted at those who are advanced in technology therefore it would create a bigger appeal for them. Also, my magazine contains a website 'Dynamic.com' which you will see on every page, emphasizing that the magazine is advanced and up-to-date with the 'now'.

Audience Feedback

                                 

                         

Audience Feedback

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The feedback from this survey that I will receive will be beneficial for me to see the strengths and weaknesses of my draft magazine. I would then be able to make improvements on the weaker areas which would allow me to progress on my magazine.

Audience Data

Survey - Music Magazine

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This survey allows the audience to have an input of what direction I should take my magazine 'Dynamic'. The questions I have asked are quantive, to grant me to collect data/statistics to view the overall conclusions of what the audience thinks. Also, the type of questions contributed are a mixture of comments and multiple choice - a variety to cover all aspects and to let the reader go in depth detail.